从“大而全”转向“特色化”。邮轮需要找到自己的核心定位和目的地标签。是主打亲子、主打银发，还是主打文化主题？总要有一个突出的特色标签，才能支撑起高票价和用户忠诚度。
The real magic, our Secret Sauce #1, lies in how these border points are selected. Naive approaches quickly fail:
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After the work the company had done on AppleWorks 3.0, Simonsen felt ready to jump into the Macintosh market with a “Mac AppleWorks” of their own – they called it Beagle Works. Unfortunately, other companies – giants in the Mac market such as Microsoft, Claris, and Symantec – had the same idea. Their resources were far greater than Beagle Bros had imagined, and the race was costly.
Reports say chancellor to sign contract with Italy’s Leonardo, saving 3,000 manufacturing jobs at Yeovil factory
中国减贫实践，对人类减贫有什么借鉴意义？